If you’re a part of the online retail business, your website is your everything. Looking at your competitor’s products, making sure your own products are perfect, catering to the audience’s wishes - all of this forms a big part of any e-commerce business.
Just as analyzing your own website is important, it’s equally important to keep a tab on your competitor’s website. This helps you stay up-to-date with how others are attracting their customers. But constantly going to their pages and stalking their entire websites seems pretty time-consuming.
As a businessperson, you’ll obviously be engaged in many other tasks. You don’t want to waste any extra time browsing through others’ websites and social media pages. But don’t you worry!
In this article, we’ll help you to accelerate this process, knowing exactly what to look for so you can compare your website with your competitor in the fastest way possible.
First of all, you must ask yourself, “What is important for me to know about my competitors’ websites?” This will make the analysis much simpler. Here is a list of things you can take note of:
The colors, keywords, and tone of the website will give you a fair idea of the target audience and how the company is approaching them. If you see a lot of color, as well as millennial slang, it probably means the website is meant for today’s generation. Having an idea of that brand’s personality can inspire you to create one of your own. Do you wish to make your website similar or very different from what you saw?
The next important thing to look at is the homepage. It’s the first page users see, so it’s a crucial element to get their attention.
What sort of banners and words are being used? Is there a particular product that is being promoted? Are there any offers that the brand is currently giving? Make a note of these factors.
Businesses often give seasonal discounts or offers, especially during Christmas, Valentine’s Day, or any other special occasion. If your competitors are doing that, and your company hasn’t done that yet, you can try it out too in order to grab the attention of consumers.
Every company has one or a few products that are their bestsellers. Take a look at the bestsellers of other companies. Are these products similar to what you sell? If so, then how can your products be better than theirs? This will help you to understand what people are looking for in your company.
Find out if your competitor is diving into a new audience or category to expand their business. Check how many products are available for these new categories, and what they’re like. Also, see if your website caters to that particular audience category or not. If not, then how can you launch products for them using unique marketing tricks?
Looking at the discounts offered by competitors is a key factor. A discount or a BOGO offer can be the deal breaker between you and your competitor, so make sure you’re up to date with what others are offering, especially on products similar to yours. See if your website can afford those discounts or not.
Probably the most important thing to consider is the price factor. Looking at others’ prices can help you to figure out if your products are priced within an appropriate range or not, and whether you need adjustments. If needed, you can even take screenshots of competitors’ product prices to stay ahead of the game.
After making a list of all the things you need to look at in competitor websites, it’s time to start the actual monitoring. You can check this manually by visiting the URLs provided on the sites and making notes. But as mentioned earlier, manual tracking can be very time-consuming and annoying.
Do you really wish to waste so much time looking at other sites when instead, you can think of innovative ways to glam up your own? Absolutely not!
But in order to stand out, you’ll have to keep a track of competitor websites. So how to do it efficiently within a few minutes? Well, Stillio is here to help you out! Read the next point in this article to find out how Stillio can take your business to new heights!
Stillio’s automation feature makes it easy for anyone in business to check other websites automatically. This way, you won’t have to manually enter each website link and browse through all of that. Secondly, Stillio lets you take full-page screenshots and save them to your Google Drive or Dropbox easily so that you can always analyze them at your own leisure.
Thirdly, you can turn on notification alerts to let you know whenever a new screenshot is available (talk about always staying one step ahead!). And lastly, these features can be used for both local as well as international markets.
If you’re planning to expand your business abroad, you’ll have to know the market trends there too. Stillio’s competitor analysis feature will always come in handy no matter where you are. Choose from over 150 regions to track down particular websites and their trends. So, with Stillio, worrying about other sites and their products is now a matter of the past!
Looking at various variables that govern a particular business is not enough. You have to analyze these and manipulate them to your own advantage. Therefore, checking these data isn’t a one-time thing, you have to keep updating yourself and check these trends every now and then.
This will help you to launch new products and promotion offers quickly. Besides just looking at websites, there are many other things you’ll have to take into account.
Stillio’s competition tracking feature gives you valuable insights on brand management, competition tracking, SEO tracking, content verification, and so much more. In case you have doubts or you’d like to know more about these features, you can book a free demo with Stillio whenever you wish to! Our experts will clear all your queries and give you an entirely new approach to developing your brand your own way.