Amazon Best Sellers Rank: Why And How To Track It

Learn how easy it is to track Amazon Best Sellers Rank with Stillio

Whether you're selling on Amazon or another online marketplace, monitoring competitors is vital to score a place at the top of your category. Fortunately, Amazon has a special ranking system for every product, known as the Amazon Best Sellers Rank or BSR. This ranking plays a vital role in determining the performance of your product. It's also helpful to compare your position to that of your competitors and make business decisions. 

This list of Amazon best sellers is dynamic. It constantly fluctuates, so, although necessary, monitoring it at all times can become too much. In this article, we'll go over the Amazon BSR, why you should track it, and how to automate the process using screenshots.

What is the Amazon best sellers rank?

After completing its first sale on Amazon, every product is awarded a place on the Best Sellers Rank (BSR). That is an indicator of how good your product is performing on Amazon. The lower the BSR figure, the better the performance, as it is closer to the #1 spot. For instance, a product with BSR #2 has far greater sales than a product ranked #30000. 

Here's what the best seller rank looks like on Amazon. 

Amazon BSR
Amazon BSR

It is important to note that the Amazon BSR is not universal, meaning it doesn't include products from all categories. Instead, it only signifies the performance of a product in a specific category. Since a product can be listed in more than one category, it can have multiple BSRs, varying depending on the category. For instance, a product that ranks well under "Skin Care" may not compete in the "Makeup" category.

How is the Amazon Best Sellers Rank calculated?

Although Amazon doesn't specify the methodology behind BSR calculation, some key factors affect the product ranking. These include sales, both recent and historical, as well as promotions, ratings, and price changes.

So it is clear from these facts that the BSR is directly proportional to your product's sales and performance. Amazon also updates the BSR of a product hourly. For instance, if your product has made 20 sales in one hour and your competitor has made only 10, your BSR will be lower. As mentioned earlier, the lower the BSR, the better the performance. 

Why you need to track the Amazon Best Sellers Rank

To put it simply, the best seller rank tells how good or poorly your product is performing in a specific category. For instance, here are some products with popular rankings in different categories:


1. Mighty patch (Beauty and Personal Care)

amazon-bsr-beauty-and-care
Amazon BSR Beauty and Care

2. 4 AA Batteries (Health and Household)

amazon-bsr-health-and-household
Amazon BSR Health and Household

3. It ends with us - Colleen Hoover (Books)

amazon-bsr-book
Amazon BSR Book

Based on the ranking of your and your's competitor product, you can easily: 

Create a strategy to launch new products

By looking at the BSR, a seller can ascertain the current trend or demand in the market. It is a great way to research and introduce new products. 

Beat your competitor

Tracking the rank is essential to see how well your product performs compared to your competitors. If your competitor has a good BSR, you can take action to modify descriptions, SEO, and product listing. Ultimately, these combined efforts can result in better sales. 

Estimating sales

Amazon BSR is a powerful tool to keep track of your and your competitor's sales history. For instance, your 400 transactions result in a BSR of 1200, which creates a benchmark for the number of sales.

But besides these benefits, there is one key reason why you should track Amazon best sellers, and that is the absence of a rank history. That means you can't see what your previous positions on the best sellers rank were. With the ranking updating hourly, information can be missed very quickly, and you won't be able to keep track of your progress.

The task of keeping a record of the BSR is no joke: it takes time, resources, and money to manually scour through every category. But here's where the power of automation comes in! 

Apps like Stillio can help you keep a complete record of your products' Amazon best sellers rank without the manual work. Read on to learn how.

How to track the Amazon Best Sellers Rank

Taking screenshots is the best option for monitoring online progress at regular intervals, like keeping track of the Amazon BSR. Manually doing this is completely discarded, as it is tiresome and inefficient. So, if you're looking to scrape Amazon best sellers, you can turn to automated screenshots.

Stillio comes in handy here; it makes it possible for users to capture, at desired intervals, the BSR pages automatically, which can be hourly as the rank updates or at longer intervals if they'd like to track progress more spreadly.

The captured screenshots will then be saved into your account so you can reference and analyze your ranking history anytime. In addition, captures can be organized into tags to group by category and find them easily.

Are you selling products in various countries? Using IP GEO locations, Stillio can track rankings from over 130 countries. The tool also has several integrations to fit your current workflow, like Google Drive or Zapier.

Having the Amazon best sellers rank history at hand is much easier when you trust automation (and screenshots!).

Conclusion

Amazon operations have earned fortunes for those who have mastered the concept of Best Seller Ranking. One of the vital aspects of this strategy is keeping rank history safe and at hand. This way, you can prepare competitive benchmarking, gain visibility, and optimize your performance. 

The good news is that you can automate screenshots of this ranking and save them for reference. Just start your Stillio 14-day trial today and see for yourself.

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