As the digital landscape advances, staying ahead of the curve is essential to remain competitive online.
We cannot leave Search Engine Optimization (SEO) out of the conversation when discussing online marketing.
As SEO is an ever-changing field, staying on top of the latest 2023 SEO trends and developments can make all the difference in the success of your online business.
In this article, we'll discuss five SEO Trends for 2023 that are on the rise and how you can leverage Stillio and Semrush together to stay ahead of the game.
Artificial Intelligence (AI) for SEO
AI has been an emerging trend in digital marketing, and it's starting to make its way into SEO. AI-powered tools use natural learning processes to understand user intent, analyze large volumes of data, detect patterns and correlations, and provide insights that help marketers make informed decisions.
With tools like ChatGPT, businesses can generate highly targeted and relevant content optimized for search engines and tailored to their audience's needs.
If you are also looking for solutions to boost your SEO with a hint of AI to get started, a combination of Stillio and Semrush would be perfect.
Semrush offers several AI-powered tools, including an SEO content template generator. It generates content templates after analyzing a keyword's top 10 search results.
Compare the results of these templates using Stillio, which allows you to automate your SERP rank monitoring process, providing you with visual data on how your content appears in search results.
Different content formats
Businesses must understand their audience's preferences to create content that resonates with them. That is especially important because people consume content in various formats, such as text, videos, and images, and on multiple devices like laptops, tablets, and smartphones.
And since different audiences prefer different content formats, it's your job to tailor your content to the suitable format and maximize engagement. For example, users on mobile devices may prefer shorter, more concise content. In contrast, those on desktops may choose longer-form content or videos.
To help you with that, Semrush's content marketing platform enables you to assess your audience's preferred content consumption, including the ones that generate the most engagement.
Moreover, you can use Stillio's screenshotting features to keep an eye on your competitors' content to get ideas on what formats currently work best in your niche.
Social media SEO
Social media platforms like Instagram, TikTok, and YouTube have proliferated in the past few years and have become search engines in their own right. Users search for and discover content on these platforms, and optimizing your content for social media SEO can help you reach a broader audience.
With the help of the Semrush social media toolkit, you can create beautiful posts and publish them directly to multiple social networks from one place.
You can also get insights into your social media performance, including engagement metrics and audience demographics. That helps you optimize your social media content for better search engine rankings.
Want to try it? Sign up for their 14-day free trial and get access to the full kit (plus Stillio!).
While managing multiple social media accounts, you may also want to know how your posts appear in front of your followers. Again, it is possible with Stillio!
Stillio will regularly capture screenshots of your social media profiles and your competitors' — helping you know how your and your competitors' posts perform.
Voice search optimization
With more wearables like the Apple Watch and voice assistants like Alexa, voice search is becoming more prevalent. Therefore, your SEO strategy should also consider voice search optimization to get in front of people. It helps businesses rank higher in search engines for voice-based queries by understanding how people speak and the kind of queries they make.
People mostly use voice search to look for nearby places and local businesses. So if you're a local business or a marketer working for a local business, You should focus on voice search and local SEO.
Semrush provides a voice search optimization service that helps maximize your chances of appearing in local voice results. However, if you're looking for an ultimate solution for voice SEO, check out Semrush's Listing Management.
When optimizing your website for voice search, we suggest you use Stillio to capture all the pages with targeted keywords to analyze which ones work for you and your competitors. You can try Stillio for free or book a demo.
When people search for a celebrity's age, net-worth of a businessman, or stock price, they don't need to visit the website as the desired result appears on the search results page. These are called Zero-click queries, where users get the information they need directly from the SERP without clicking on the website. Optimizing for zero-click queries is important because they get you in front of your desired audience, even without a click.
Rich snippets, featured snippets, and other structured data types often appear in zero-click queries.
If you want to track your website's rankings for keywords that trigger rich snippets and featured snippets, use Semrush's Position Tracking Tool. You can also use the On-page SEO Checker to analyze your website's content and structure and optimize it for zero-click queries.
Stillio can help you optimize for zero-click queries by capturing screenshots of the SERPs for your target keywords. You can use these screenshots to analyze how the search engine displays the rich and featured snippets and adjust your SEO strategy accordingly. You can also follow their detailed guide on rich snippets to learn more.
Why Stillio and Semrush work together for SEO
Now that we have discussed the top SEO trends for 2023 and how they can be accomplished using Semrush and Stillio, it's important to understand why these two tools work together for SEO.
Semrush is a comprehensive SEO tool that provides a range of features, including keyword research, site audit, backlink analysis, and more. With Semrush, you can get all the metrics you need to optimize your website for search engines.
Stillio comes in as the perfect complement of SEO metrics. Stillio allows you to capture screenshots of the SERPs for your target keywords and see how your website appears to users. Combining Semrush's metrics with Stillio's visual representation of the SERPs lets you get a 360-degree view of your website's SEO performance.
Staying on top of SEO trends is crucial for the success of any website. Understanding and implementing trending SEO practices can improve your website's visibility and attract more traffic. Semrush and Stillio, two powerful tools, will help you in this journey. Remember to take advantage of the 14-day free trial of Semrush and try out Stillio's SEO features. With these tools, you can ensure that your website is optimized for the top SEO trends of 2023 and beyond.