Benefitting From SEO Inside and Outside Your Travel Website
SEO is essential to the travel industry. Discover some no-brainer tips to supercharge your SEO game using Stillio's automated screenshot service.
The newest generations want everything at their fingertips, whether ordering pizza or selecting a holiday destination. However, they also conduct extensive web research before hitting the "book" button. Having this in mind, when planning communication plans for travel agencies, we want to cover an important question: is your travel website turning up in their search results?
If so, pat yourself on the back. Otherwise, you need to amplify your SEO efforts. Without Search Engine Optimization (SEO), your business will struggle to compete with modern, tech-savvy competitors. Unfortunately, even SEO-friendly travel websites often fail to succeed due to non-follow-up of their SEO efforts.
Therefore, apart from on-page and off-page SEO, efforts should be made to understand other aspects of SEO. In this article, we're sharing some SEO tips for travel websites. Additionally, we will touch on different vital aspects of SEO, such as trend tracking and competitor analysis.
Tactics to boost SEO for travel websites
Like other sectors, SERPs ranking is also a priority for the travel business. Moreover, considering the competition in the travel industry, visibility is the key to winning the race. Here are some standard practices to boost SEO for travel blogs and websites.
Analyze your competitor's position
The first way to use SERPs to your advantage is to look at what your competitors are doing. There can be more than one reason for your competitors to rank higher on search results. It may include the choice of travel keywords, images, additional info, or destinations they are offering.
Further, try to analyze how many results belong to them for a searched query or keyword in particular. Some aspects, like snippets and backlinks, also make a big difference, so consider these in your detailed competitor analysis.
Uncover the latest trends
The travel industry is evolving at a fast pace. It is heavily influenced and shaped by the latest trends. Therefore, to be at the top of the game, professionals in the travel industry need to evolve accordingly.
SERPs can also be used to spot trends! All you have to do is make a list of trending travel keywords and look them up on search engines to see what destinations, hotels, and experiences come up.
When running that search, also make sure to check the News section of the search engine. Repeating terms on media titles may also give you an idea of what's trending in the travel industry.
Accordingly, optimize or modify your website and its content. These trend-worthy adjustments satisfy the users' search criteria and make Google algorithms happy.
Gate content for more leads
Quality content should be the main focus of your travel agency's SEO efforts. Detailed, authentic, and informative content can boost your website's visibility. In addition, when people share your content, it brings natural traffic to your website.
However, although we need traffic, we want users to go a step further. Offer content of interest and gate it with a form, so users must leave their contact information. That is rich media, which can mean ebooks, checklists, and other long-form content.
In the meantime, develop a nurturing strategy to turn these prospects into clients.
Grab users' attention with rich snippets
Today, every modern travel business is listed on Google My Business. A Google My Business profile can unlock new dimensions for your business when managed effectively. Among several valuable features, a great complement to GMB is rich snippets.
A rich snippet on a Google search for Marriott hotels in London
Rich snippets give users essential information about your business on result pages without any clicks. For instance, the snippet lets clients get the business hours, locations, and contact information without any further clicks. While unlocking the full potential of snippets requires technical hands, they're easy to install and come with great benefits. You can refer to this detailed guide on rich snippets for further research.
Don't sleep on social SEO
You can optimize your travel business's social media profiles to amplify your SEO efforts. Although it doesn't impact your website SEO directly, it can help in other ways, such as:
- Driving traffic to your website, for instance, by using Pinterest pins covering your blog posts
- Amplifying your brand awareness and enhancing outreach to drive traffic later
- Discovering profiles of other bloggers to collab with
- Hosting traveler reviews
- Creating a meaningful community with followers, clients, and influencers from the travel sector
The technical musts
Technical SEO for a travel website is tricky but doable. You may have already optimized your website with the basics; here is a checklist for your ready reference.
- Implement SSL (Secure Sockets Layer) to make your website secure
- Optimize Page Speed
- Make your website mobile friendly
- Create an XML Sitemap
Tracking your SEO strategy with screenshots
Some of the tactics we provided require trackings, like competitor or trend analysis. Others don't, but monitoring results should be essential to your strategy. That's the only way of knowing whether you're going in the right direction!
That can be done manually by looking up different keywords on search engines and documenting results. But doesn't just the thought of doing that seem too much? Not remembering to periodically look for these results, or where you left your notes… if only there were an automated solution!
Screenshots can help: they automate the monitoring process, save the information at the right time, and keep it safe until you decide to check it out. At Stillio, we're experts in screenshots! So let us walk you through what we can do.
Using Stillio to monitor SEO trends and results
Stillio allows you to capture SERPs results at your preferred interval automatically. It saves screenshots of your target URLs to your drive or cloud-based storage. Your target URLs could be anything ranging from social media feeds to influencer posts, SERPs, blogs, and homepages.
Further, you can time-stamp or add tags to the screenshots for better documentation. Stillio allows full-length captures, so no content gets cut out. You can also amplify your trend-tracking efforts with the help of GEO IPs to track SERPs, competitors, and trends worldwide.
Stillio makes your trend or competitor analysis journey smoother through its practical features. Most importantly, you can easily conquer the uphill task of scouring the web and the monotonous job of documenting them. So why not choose Stillio to make a personalized database for current analysis and future reference?
Conclusion
SEO for a travel website is a multi-dimensional approach. It is like a mirage; the closer you get, the farther it goes. But, with cumulative efforts, no task is big. Moreover, today, automation is at your service. So no matter whether you are new or proficient with SEO, there's always more to learn! Get a Stillio free trial to complement your strategy today.